It began in 1990 with the creation of an innovative fiber. What followed was a revolution of the outdoor furniture world. These are the milestones on the DEDON journey—so far.
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OUR STORY
HOW IT ALL BEGAN
Bobby Dekeyser founded DEDON in 1990. Starting with an innovative, weatherproof synthetic fiber, the company set out to create a new kind of woven outdoor furniture, one that combined modern technology with luxurious hand-craftsmanship. A search for the world’s best weavers led DEDON to Cebu Island in the Philippines. While the early years were marked by trial and error, the uniqueness of the product, the artistry of the weaving and the company’s obsession with quality set DEDON apart from the beginning.
THE MILESTONES
FROM A PIONEERING VISION TO A PIONEERING GLOBAL BRAND
Having revolutionized the outdoor furniture business, DEDON continues to set the standard for quality, artistry, innovation and design.
1990 — DEDON is founded and develops a revolutionary fiber. Weatherproof, color fast and supple enough to weave into intricate patterns, DEDON Fiber is the first step to the company’s quest to change the way live outdoors.
1994 — DEDON starts producing on Cebu, a Philippine island that is home to some of the world’s most skilled weavers.
2000 — DEDON opens its own production facilities on Cebu. Unique in the outdoor industry, the company now owns and operates the complete supply chain of its handmade woven furniture, from fiber to frame to finishing and shipping.
2002 — DEDON introduces the concept of the Outdoor Living Room and launches two of its signature collections, LOUNGE and ORBIT, both of which become international success stories, helping to launch a revolution in outdoor furniture. DEDON releases ORBIT, its first signature piece and an instant success. DEDON opens its first showroom in Lüneburg, Germany.
2008 — World-renowned designers such as Jean-Marie Massaud and Philippe Starck add award-winning collections to the DEDON portfolio.
2009 — DEDON US is incorporated. The company opens its first New York showroom, to be followed by locations in most major American cities. DEDON also establishes an operations and logistics hub in Greensboro, NC, and a distribution network covering the entire North American continent.
2010 — DEDON launches its ongoing Tour du Monde. Traveling with its furniture and an international team of creatives, the company draws inspiration from people, cultures and nature around the world.
2011 — The NESTREST hanging lounger, launched at Milan’s Salone del Mobile, becomes an overnight sensation.
2012 — DEDON launches its first non-woven collection, the multiple-award-winning SEAX by Jean-Marie Massaud.
2014 — The Diethelm Keller Group assume a majority stake in DEDON with the aim of furthering the brand’s expansion while safeguarding its unique character.
2017 — DEDON expands its portfolio of materials to include teak, ceramic, sling fabric and more. The brand launches BRIXX, its first fully upholstered collection; TIBBO, its first all-teak collection; and DEAN, a sophisticated slingback collection.
2018 — DEDON launches AIIR, its first collection with injection-molded seating, as well as the lighting collections THE OTHERS and LOON, both of which are immediately honored with awards.
2020 — DEDON celebrates its 30th birthday as well 20 years of manufacturing at its own production facilities on Cebu and presents a new generation of fiber with a special soft touch. With 800 team members worldwide, representation in more than 80 countries, and bold new projects on the horizon, the journey has just begun.
2021 — DEDON launches KIDA, a new iconic swing. Another DEDON fiber innovation - DEDON EcoCycle Fiber - proves the company´s viability of an innovative sourcing procedure for renewable material.