Complemented by the fervor to constantly perpetuating our most valuable assets — the brand’s values: Our Pioneer Spirit, which has kept us at the forefront of the industry through continual innovation. Our Personality, outgoing but unconventional and willing to be different. Our sense of Quality, which applies to everything from the durability of our fiber to the quality of our lives. And our sense of True Luxury, which means living consciously, savoring life’s precious moments to the fullest and enjoying the freedom to be ourselves.